for Promomed

Update: 17.09.2024

Last week: 36 week 2024 (02.09.2024 - 08.09.2024)

Last full month: August 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 747 -6.9% 13.2% -0.5 14 348 374 -7.0% 9.2% -0.4 -3.5%
MoM 35 261 5.1% 13.5% 0.3 65 816 842 1.7% 9.5% -0.1 2.4%
YTD 264 427 21.7% 11.7% 2.9 558 134 489 38.1% 9.4% 2 -8.5%
MAT 388 020 24.5% 11.0% 2.3 810 826 405 41.1% 9.0% 1.7 -1.3%
BRAINMAX
WoW 1 487 -19.0% 100.0% 0 5 327 530 -18.3% 100.0% 0 -19.0%
MoM 6 855 12.4% 100.0% 0 24 503 753 13.7% 100.0% 0 12.4%
YTD 44 016 58.2% 100.0% 0 155 489 057 64.4% 100.0% 0 58.2%
MAT 62 841 68.7% 100.0% 0 221 882 404 77.9% 100.0% 0 68.7%
GOLDLINE PLUS
WoW 13 817 -3.1% 46.3% 1.1 43 248 412 -1.9% 38.3% 1.7 -5.4%
MoM 65 862 -3.2% 45.6% -0.7 204 367 766 -3.8% 37.6% -0.6 -1.6%
YTD 598 836 -5.0% 45.0% 0.6 1 884 402 446 -2.4% 36.8% -2.8 -6.3%
MAT 837 250 0.2% 45.4% 0.8 2 644 852 607 4.9% 37.7% -2 -1.5%
MIGRENIUM
WoW 9 152 -18.5% 0.4% -0.1 3 072 644 -17.7% 0.6% -0.1 -5.1%
MoM 52 363 14.4% 0.5% 0 17 438 969 13.0% 0.7% 0 5.1%
YTD 420 489 -9.4% 0.5% -0.1 131 212 679 55.0% 0.7% 0.2 7.1%
MAT 598 061 -9.8% 0.5% -0.1 169 235 239 40.1% 0.6% 0.1 10.4%
MODELAX-N
WoW 24 175 2.6% 20.2% 0.8 11 387 703 3.4% 13.2% 0.4 -1.4%
MoM 107 491 4.4% 19.5% 0.2 50 399 196 4.7% 12.9% -0.1 3.5%
YTD 1 033 697 31.5% 22.6% 3.8 448 858 078 80.7% 14.5% 4.1 9.1%
MAT 1 415 497 47.4% 21.3% 4.8 583 327 097 89.9% 13.3% 4 14.2%
REDUXIN
WoW 9 407 -11.1% 31.5% -2 48 730 121 -11.6% 43.1% -2.6 -5.4%
MoM 47 269 -1.9% 32.8% -0.1 241 692 826 -2.4% 44.5% -0.1 -1.6%
YTD 437 374 -8.1% 32.9% -0.7 2 333 142 124 12.8% 45.6% 3.2 -6.3%
MAT 599 087 -5.3% 32.5% -1.3 3 137 791 920 16.2% 44.7% 2.2 -1.5%
REDUXIN FORTE
WoW 3 088 -0.7% 10.3% 0.5 13 203 040 0.3% 11.7% 0.8 -5.4%
MoM 13 962 2.0% 9.7% 0.3 58 566 373 1.0% 10.8% 0.3 -1.6%
YTD 118 904 0.3% 8.9% 0.6 513 494 486 12.5% 10.0% 0.7 -6.3%
MAT 166 351 7.9% 9.0% 0.8 710 700 630 19.8% 10.1% 0.8 -1.5%
SALVISAR
WoW 10 844 16.7% 1.5% 0.3 4 619 485 17.5% 1.3% 0.2 -4.1%
MoM 39 431 12.9% 1.2% 0.1 16 898 831 7.9% 1.1% 0 7.0%
YTD 358 185 2.8% 1.3% 0.1 146 571 136 28.5% 1.2% 0.1 -1.9%
MAT 508 198 -9.5% 1.3% -0.2 196 242 006 4.3% 1.1% -0.1 2.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 264 427 21.7% 11.7% 2.9 558 134 489 38.1% 9.4% 2 -8.5%
BRAINMAX 44 016 58.2% 100.0% 0 155 489 057 64.4% 100.0% 0 58.2%
GOLDLINE PLUS 598 836 -5.0% 45.0% 0.6 1 884 402 446 -2.4% 36.8% -2.8 -6.3%
MIGRENIUM 420 489 -9.4% 0.5% -0.1 131 212 679 55.0% 0.7% 0.2 7.1%
MODELAX-N 1 033 697 31.5% 22.6% 3.8 448 858 078 80.7% 14.5% 4.1 9.1%
REDUXIN CAPS 437 374 -8.1% 32.9% -0.7 2 333 142 124 12.8% 45.6% 3.2 -6.3%
REDUXIN FORTE 118 904 0.3% 8.9% 0.6 513 494 486 12.5% 10.0% 0.7 -6.3%
SALVISAR 358 185 2.8% 1.3% 0.1 146 571 136 28.5% 1.2% 0.1 -1.9%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 388 020 24.5% 11.0% 2.3 810 826 405 41.1% 9.0% 1.7 -1.3%
BRAINMAX 62 841 68.7% 100.0% 0 221 882 404 77.9% 100.0% 0 68.7%
GOLDLINE PLUS 837 250 0.2% 45.4% 0.8 2 644 852 607 4.9% 37.7% -2 -1.5%
MIGRENIUM 598 061 -9.8% 0.5% -0.1 169 235 239 40.1% 0.6% 0.1 10.4%
MODELAX-N 1 415 497 47.4% 21.3% 4.8 583 327 097 89.9% 13.3% 4 14.2%
REDUXIN CAPS 599 087 -5.3% 32.5% -1.3 3 137 791 920 16.2% 44.7% 2.2 -1.5%
REDUXIN FORTE 166 351 7.9% 9.0% 0.8 710 700 630 19.8% 10.1% 0.8 -1.5%
SALVISAR 508 198 -9.5% 1.3% -0.2 196 242 006 4.3% 1.1% -0.1 2.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 747 -6.9% 13.2% -0.5 14 348 374 -7.0% 9.2% -0.4 -3.5%
BRAINMAX 1 487 -19.0% 100.0% 0 5 327 530 -18.3% 100.0% 0 -19.0%
GOLDLINE PLUS 13 817 -3.1% 46.3% 1.1 43 248 412 -1.9% 38.3% 1.7 -5.4%
MIGRENIUM 9 152 -18.5% 0.4% -0.1 3 072 644 -17.7% 0.6% -0.1 -5.1%
MODELAX-N 24 175 2.6% 20.2% 0.8 11 387 703 3.4% 13.2% 0.4 -1.4%
REDUXIN CAPS 9 407 -11.1% 31.5% -2 48 730 121 -11.6% 43.1% -2.6 -5.4%
REDUXIN FORTE 3 088 -0.7% 10.3% 0.5 13 203 040 0.3% 11.7% 0.8 -5.4%
SALVISAR 10 844 16.7% 1.5% 0.3 4 619 485 17.5% 1.3% 0.2 -4.1%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 35 261 5.1% 13.5% 0.3 65 816 842 1.7% 9.5% -0.1 2.4%
BRAINMAX 6 855 12.4% 100.0% 0 24 503 753 13.7% 100.0% 0 12.4%
GOLDLINE PLUS 65 862 -3.2% 45.6% -0.7 204 367 766 -3.8% 37.6% -0.6 -1.6%
MIGRENIUM 52 363 14.4% 0.5% 0 17 438 969 13.0% 0.7% 0 5.1%
MODELAX-N 107 491 4.4% 19.5% 0.2 50 399 196 4.7% 12.9% -0.1 3.5%
REDUXIN CAPS 47 269 -1.9% 32.8% -0.1 241 692 826 -2.4% 44.5% -0.1 -1.6%
REDUXIN FORTE 13 962 2.0% 9.7% 0.3 58 566 373 1.0% 10.8% 0.3 -1.6%
SALVISAR 39 431 12.9% 1.2% 0.1 16 898 831 7.9% 1.1% 0 7.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs