MI.Business.Console

for Promomed

Update: 17.09.2024

Last week: 36 week 2024 (02.09.2024 - 08.09.2024)

Last full month: August 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	7 747	-6.9%	13.2%	-0.5	14 348 374	-7.0%	9.2%	-0.4	-3.5%
MoM	35 261	5.1%	13.5%	0.3	65 816 842	1.7%	9.5%	-0.1	2.4%
YTD	264 427	21.7%	11.7%	2.9	558 134 489	38.1%	9.4%	2	-8.5%
MAT	388 020	24.5%	11.0%	2.3	810 826 405	41.1%	9.0%	1.7	-1.3%
BRAINMAX
WoW	1 487	-19.0%	100.0%	0	5 327 530	-18.3%	100.0%	0	-19.0%
MoM	6 855	12.4%	100.0%	0	24 503 753	13.7%	100.0%	0	12.4%
YTD	44 016	58.2%	100.0%	0	155 489 057	64.4%	100.0%	0	58.2%
MAT	62 841	68.7%	100.0%	0	221 882 404	77.9%	100.0%	0	68.7%
GOLDLINE PLUS
WoW	13 817	-3.1%	46.3%	1.1	43 248 412	-1.9%	38.3%	1.7	-5.4%
MoM	65 862	-3.2%	45.6%	-0.7	204 367 766	-3.8%	37.6%	-0.6	-1.6%
YTD	598 836	-5.0%	45.0%	0.6	1 884 402 446	-2.4%	36.8%	-2.8	-6.3%
MAT	837 250	0.2%	45.4%	0.8	2 644 852 607	4.9%	37.7%	-2	-1.5%
MIGRENIUM
WoW	9 152	-18.5%	0.4%	-0.1	3 072 644	-17.7%	0.6%	-0.1	-5.1%
MoM	52 363	14.4%	0.5%	0	17 438 969	13.0%	0.7%	0	5.1%
YTD	420 489	-9.4%	0.5%	-0.1	131 212 679	55.0%	0.7%	0.2	7.1%
MAT	598 061	-9.8%	0.5%	-0.1	169 235 239	40.1%	0.6%	0.1	10.4%
MODELAX-N
WoW	24 175	2.6%	20.2%	0.8	11 387 703	3.4%	13.2%	0.4	-1.4%
MoM	107 491	4.4%	19.5%	0.2	50 399 196	4.7%	12.9%	-0.1	3.5%
YTD	1 033 697	31.5%	22.6%	3.8	448 858 078	80.7%	14.5%	4.1	9.1%
MAT	1 415 497	47.4%	21.3%	4.8	583 327 097	89.9%	13.3%	4	14.2%
REDUXIN
WoW	9 407	-11.1%	31.5%	-2	48 730 121	-11.6%	43.1%	-2.6	-5.4%
MoM	47 269	-1.9%	32.8%	-0.1	241 692 826	-2.4%	44.5%	-0.1	-1.6%
YTD	437 374	-8.1%	32.9%	-0.7	2 333 142 124	12.8%	45.6%	3.2	-6.3%
MAT	599 087	-5.3%	32.5%	-1.3	3 137 791 920	16.2%	44.7%	2.2	-1.5%
REDUXIN FORTE
WoW	3 088	-0.7%	10.3%	0.5	13 203 040	0.3%	11.7%	0.8	-5.4%
MoM	13 962	2.0%	9.7%	0.3	58 566 373	1.0%	10.8%	0.3	-1.6%
YTD	118 904	0.3%	8.9%	0.6	513 494 486	12.5%	10.0%	0.7	-6.3%
MAT	166 351	7.9%	9.0%	0.8	710 700 630	19.8%	10.1%	0.8	-1.5%
SALVISAR
WoW	10 844	16.7%	1.5%	0.3	4 619 485	17.5%	1.3%	0.2	-4.1%
MoM	39 431	12.9%	1.2%	0.1	16 898 831	7.9%	1.1%	0	7.0%
YTD	358 185	2.8%	1.3%	0.1	146 571 136	28.5%	1.2%	0.1	-1.9%
MAT	508 198	-9.5%	1.3%	-0.2	196 242 006	4.3%	1.1%	-0.1	2.0%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	264 427	21.7%	11.7%	2.9	558 134 489	38.1%	9.4%	2	-8.5%
BRAINMAX	44 016	58.2%	100.0%	0	155 489 057	64.4%	100.0%	0	58.2%
GOLDLINE PLUS	598 836	-5.0%	45.0%	0.6	1 884 402 446	-2.4%	36.8%	-2.8	-6.3%
MIGRENIUM	420 489	-9.4%	0.5%	-0.1	131 212 679	55.0%	0.7%	0.2	7.1%
MODELAX-N	1 033 697	31.5%	22.6%	3.8	448 858 078	80.7%	14.5%	4.1	9.1%
REDUXIN CAPS	437 374	-8.1%	32.9%	-0.7	2 333 142 124	12.8%	45.6%	3.2	-6.3%
REDUXIN FORTE	118 904	0.3%	8.9%	0.6	513 494 486	12.5%	10.0%	0.7	-6.3%
SALVISAR	358 185	2.8%	1.3%	0.1	146 571 136	28.5%	1.2%	0.1	-1.9%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	388 020	24.5%	11.0%	2.3	810 826 405	41.1%	9.0%	1.7	-1.3%
BRAINMAX	62 841	68.7%	100.0%	0	221 882 404	77.9%	100.0%	0	68.7%
GOLDLINE PLUS	837 250	0.2%	45.4%	0.8	2 644 852 607	4.9%	37.7%	-2	-1.5%
MIGRENIUM	598 061	-9.8%	0.5%	-0.1	169 235 239	40.1%	0.6%	0.1	10.4%
MODELAX-N	1 415 497	47.4%	21.3%	4.8	583 327 097	89.9%	13.3%	4	14.2%
REDUXIN CAPS	599 087	-5.3%	32.5%	-1.3	3 137 791 920	16.2%	44.7%	2.2	-1.5%
REDUXIN FORTE	166 351	7.9%	9.0%	0.8	710 700 630	19.8%	10.1%	0.8	-1.5%
SALVISAR	508 198	-9.5%	1.3%	-0.2	196 242 006	4.3%	1.1%	-0.1	2.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	7 747	-6.9%	13.2%	-0.5	14 348 374	-7.0%	9.2%	-0.4	-3.5%
BRAINMAX	1 487	-19.0%	100.0%	0	5 327 530	-18.3%	100.0%	0	-19.0%
GOLDLINE PLUS	13 817	-3.1%	46.3%	1.1	43 248 412	-1.9%	38.3%	1.7	-5.4%
MIGRENIUM	9 152	-18.5%	0.4%	-0.1	3 072 644	-17.7%	0.6%	-0.1	-5.1%
MODELAX-N	24 175	2.6%	20.2%	0.8	11 387 703	3.4%	13.2%	0.4	-1.4%
REDUXIN CAPS	9 407	-11.1%	31.5%	-2	48 730 121	-11.6%	43.1%	-2.6	-5.4%
REDUXIN FORTE	3 088	-0.7%	10.3%	0.5	13 203 040	0.3%	11.7%	0.8	-5.4%
SALVISAR	10 844	16.7%	1.5%	0.3	4 619 485	17.5%	1.3%	0.2	-4.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	35 261	5.1%	13.5%	0.3	65 816 842	1.7%	9.5%	-0.1	2.4%
BRAINMAX	6 855	12.4%	100.0%	0	24 503 753	13.7%	100.0%	0	12.4%
GOLDLINE PLUS	65 862	-3.2%	45.6%	-0.7	204 367 766	-3.8%	37.6%	-0.6	-1.6%
MIGRENIUM	52 363	14.4%	0.5%	0	17 438 969	13.0%	0.7%	0	5.1%
MODELAX-N	107 491	4.4%	19.5%	0.2	50 399 196	4.7%	12.9%	-0.1	3.5%
REDUXIN CAPS	47 269	-1.9%	32.8%	-0.1	241 692 826	-2.4%	44.5%	-0.1	-1.6%
REDUXIN FORTE	13 962	2.0%	9.7%	0.3	58 566 373	1.0%	10.8%	0.3	-1.6%
SALVISAR	39 431	12.9%	1.2%	0.1	16 898 831	7.9%	1.1%	0	7.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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